Wednesday, March 28, 2012

Why Core Values Matter



When not offering workshops or coaching clients, I’m officiating non-denominational wedding ceremonies!  I love celebrating weddings as I get to share with people one of the happiest times of their lives.  I also get to work with some of the most wildly creative people I could ever hope to encounter.

Last year I officiated a wedding in the mountains north of Santa Barbara.  The couple hired a pair of videographers I hadn’t worked with before––ShadeTree Films.  I recently got a copy of the video and was charmed by their work.

Curious to learn more about them, I wander over to their website.  Now, even though you’re not reading this blog in the hope of finding a wedding videographer, I want to share with you their philosophy.  I think they have something to say to anyone who’s in the business of dealing with people––and isn’t that each of us, all of us?

. . .we feel there are a few things you need to know about what it’s like to work with us. As much as we want you to ask about our work, we think it’s equally important that you jive with us too!

HERE ARE OUR CORE VALUES. We carry them with us wherever we go, yes, we’ll even bring them to your big day (don’t worry, they don’t eat):

Generosity. We love working with couples who are givers. Couples who put their guest’s experience above details like centerpieces and place cards. We’re drawn to generous spirits because it’s something we feel is the cornerstone of our ability to tell your story accurately and authentically.

Trust. We know this day is insanely important to you (as it should be). We also know you have a lot on your plate and don’t want to be one more worry of yours on your big day. We trust you to have the time of your life, you trust us to do what we do best: get it all on film.

Love of the art. There is nothing better than working with clients who have a deep appreciation for the work we do. They have more fun, they’re more relaxed and their films turn out to be our best work as a result.

Authenticity and honesty. Couples who are honest with us and themselves and who bring their true selves every time we see them completely rock our worlds. It’s that rawness that tells the real story. And there’s nothing more beautiful than that!


I smiled when I read this because it suddenly all made sense––why I took an immediate liking to them, why I instinctively trusted that they were going to do a great job of capturing the ceremony, why I felt relaxed around them, and why the couple, who were from England and hired them via a Skype call, knew that they were the team to share in the intimacy of their day.

These guys are artists, but skill alone doesn’t get you to the level they’re at in their profession.  Core Values infuse everything they are and everything they do and I think it makes their work even more riveting.

What about you?

·         What are your CORE VALUES and how do they influence the way you present yourself to colleagues and clients?
·         Is there a value you have not “valued” and now want to cultivate?
·         What’s stopping you?
·         How would your life be different if you did cultivate that neglected value?
·         What are your CORE VALUES and how do they influence the way you present yourself to colleagues and clients?
·         Is there a value you have not “valued” and now want to cultivate?
·         What’s stopping you?
·         How would your life be different if you did cultivate that neglected value?

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