Sunday, August 02, 2015

The One Thing You Have To Do In Order To Shock People



Randy Garutti, COO of famed Shake Shack, constantly tells his team members to,

“Put us out of business because you are so damn generous with what you give the people who walk in this door.”

He wants customers to leave a Shake Shack shaking their smiling heads saying,
“I can’t believe what that guy did at Shake Shack.”

Clients will often ask me what they have to do to persuade people to work with them. What they’re really asking me is: What makes the best “best”?

And the answer is simple –
have people be in disbelief at your generosity.

Consider this core of the core question:
What does generosity look like for you?

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