Marketing Profs is one of my
favorite resources for marketing tips. I
recently came across this posting and pass it along as I’ve learned from
following Christopher Ryan’s suggestions that a lot can be accomplished in just
10 minutes!
In a post at Great B2B Marketing,
Christopher Ryan recalls a fitness instructor who observed how members with New
Year's resolutions crowd the gym in January—and often vanish by February.
"He said that many people have noble intentions and set major goals,"
writes Ryan, "but they take an approach bound for failure, by overdoing it
in the early stages—for example, exercising every day for an hour or running
six miles."
According to Ryan, we tend to be
equally overambitious when setting professional goals.
And just as a fitness regimen has
better staying power with gradual integration—20 minutes of cardio or jogging
around the block, to start—we can improve our business by setting aside 10
goal-oriented minutes each day.
He suggests using that time in ways
like these:
·
Do something unpleasant. Tackle whatever you've
been avoiding for the last few days or months—whether resolved in one 10-minute
session or several, you've dealt with something that was taking energy not to
deal with.
·
Make two phone calls, or send two emails. With
very little effort, you will add around 440 personal touch points each year.
"And a lot of good things will come from 440 more personal touch
points," he notes.
·
Contact an important person. Use your 10 minutes
to initiate a relationship with someone who is in a position to help you. The
most personal approach is by phone or email—but an introduction through
LinkedIn can also be effective.
The Point: Make big professional
gains with a steady stream of small, easily achievable goals.
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